There are tons of really compelling reasons why your short-term rental property should have its own website. It’s your internet business card and gives people a way of contacting you directly for those lucrative bookings.
Here’s our top 5 reasons why you should have your own website for your space:
5. Credibility
You are increasing your credibility, letting your guests know you are serious about their experience, and you have the ability to now show them in much more detail what their experience will be like.
4. You can tell your story, your way
You can tell the story of your unique location exactly how you want (our collection of templates make this super easy) and showcase it properly instead of on a sterile, one-size-fits-all platform that undermines the very spirit of what you’re trying to present to the world.
3. Visibility
You are increasing your visibility! Why build your house on rented land when you can own it? You’re at the whims of changes in Terms & Conditions, fee increases, or even being told you need to comply with an open guest policy… Don’t be at their mercy.
2. Better margins
It’s no surprise that vacation stay sites take a percentage of the fees that are charged to guests. That percentage though, can undermine the whole venture by eating away at any profitability. While the main sites may well still bring you in traffic, by pricing lower for guest if they go direct through your own site presence, you can offer the guests a more appealing option for their wallets, and still net more than you would if you had to part with the percentage that sites require for your presence on their platforms.
1. A Centralised Profile
Lastly but one of the big ones… Initially there were only a handful of sites that managed bookings for . Now there are dozens, each taking a chunk of your income, and commoditising your special place in the world. By creating a central digital location to showcase your property in greater detail and style, you can also manage your bookings (while still full integrating with all the big players in the space) with all the control you want. You can also share the experiences of your guests in a more controlled and diligent manner and create a closer user experience to build a portfolio of regular customers and offer special packages to your most loyal customers that treat your home like their own.
Send us an enquiry if you’re ready to invest in your brand today!
